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The Future of Real Estate: Artificial Intelligence

Artificial intelligence (AI) has the potential to revolutionise the real estate industry and make it more innovative. AI tools are computer programs that can learn and optimise themselves over time. In the real estate industry, where many processes require collecting, analysing, and analysing data about properties from multiple sources, augmented reality technologies are appealing because they can be used to improve and speed up complex processes. This blog post examines how artificial intelligence could impact the real estate industry in the future.



1) How does artificial intelligence work?

If you’re reading this, then there’s a pretty good chance that you’ve heard about artificial intelligence (AI) before. AI is machine learning by another name. Machine learning uses algorithms to learn patterns and trends in vast amounts of data quickly. Algorithms are rules or steps that can be followed, which humans write to complete specific tasks. In fact, every time you use Google search or Facebook newsfeed or Netflix recommendations, you’re using some form of AI. In short: when we talk about artificial intelligence, we tend to really mean machine learning technologies. What do they look like?Many people refer to Artificial Intelligence as if it were a magical box with an on/off switch. Some over-simplified examples might include computers beating chess masters, steering cars around traffic safely, or correctly recommending music for me on Pandora. In reality, though, these systems don’t work as standalone solutions. Instead, you need many smaller components working together for something more complex than anyone piece alone could do on its own.



2) Why should real estate businesses use artificial intelligence?

AI and machine learning technologies are poised to revolutionise the real estate sector. Whether it’s determining the best way to price a home or guaranteeing the best price for a property by analysing the market, AI is changing the way real estate is bought and sold. This transformation is already happening. Shortly, it will be possible for AI-powered apps to orchestrate entire transactions from start to finish: from identifying properties available for sale to negotiating the best prices with them, to providing daily analytics reports on market trends to agents involved in each transaction—all without human intervention. Businesses that implement these solutions now can expect to see considerable improvements in efficiency and effectiveness over time as their software continues to learn from its experiences. Ultimately, they’ll have more time to spend helping clients rather than managing back-office tasks. Some businesses are using AI solutions right now. Others are still only considering what could happen in the future. Which group do you think will reap greater rewards? It might not happen immediately, but there is no question that businesses with an eye toward adopting new technology will ultimately make far smarter decisions about how to handle transactions down the road. Machine learning tools aren’t just helpful; they can also help your business grow faster than its competitors.



3) What are the benefits of using artificial intelligence?

Using artificial intelligence in real estate is a great way to speed up and optimise various processes. From searching for properties to negotiating a deal, AI tools have vast potential. Let’s take a look at how they can be used across three key areas: search, negotiation and customer relationship management (CRM). We’ll also explore some key challenges that need to be overcome first. Searching for property is one of real estate’s most time-consuming tasks. When you do find that perfect home, negotiating a great deal can take even longer. Thankfully, AI tools can be used to speed up both processes. They can act as an agent on your behalf when searching for new properties to buy or rent, using data to save you hours trawling through listings and making better suggestions than any human could. Once you’ve found something interesting, many programs offer support in negotiations by analysing past offers to help determine a fair asking price. And they don’t just work for residential properties—they can also help with commercial leases too. These negotiation applications typically learn about their environment by gathering feedback from other users, building up more intelligent algorithms each time someone submits an offer. This means every negotiation becomes more efficient, saving you (and other users) valuable time and money. Data collected during these interactions can also be used to give landlords information about lease rates across similar buildings nearby. CRM is another essential part of running a successful business; gathering insight into customer preferences helps companies sell more effectively.



4) How is the real estate business using artificial intelligence?

They are using it to enhance its customer experience and minimise risks. For example, virtual reality is increasingly popular for helping customers visualise a new property before they offer it. New technology and business models can also help young people get onto the housing ladder more efficiently, offering peer-to-peer real estate lending and lowering interest rates. Finally, AI tools can be used to minimise risks for small landlords who may not be able to afford professional agents’ fees by identifying problems such as leaks or faulty wiring. And when potential hazards are identified early, they can be fixed in time before tenants move in. As many investors will know, that last point is crucial because if properties aren’t habitable then insurance claims will need to be made—and nobody wants that! These processes all sound rather technical, but luckily, many AI tools handle most things automatically. There is even software which can help you buy your first home with no deposit at all! If you want to learn more about how you could leverage artificial intelligence within your own business, don’t hesitate to get in touch; we would love to talk through some possibilities with you.


The utilisation of AI in real estate is still in its infancy. However, it is one of those processes that can produce fast and effective results for agents looking to become more efficient at their job. Understanding what AI has to offer may be critical for agents looking to secure a competitive edge. Make sure you use these tips to help your business stay ahead of all others! Good luck!



ABOUT THE AUTHOR | SOUMITRI DAS

Enjoys sharing what he has learned over the years as a seasoned marketer. You can contact Soumitri at soumitri@propcore.com if you have any queries about the article.

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