What does your content strategy look like? Are you targeting people with text-based content, or are you including video in your marketing mix? If you are not already using video in your marketing efforts, it’s time to step up your game. A single minute of video content is the equivalent of 1.8 million words (read that again!). That means that adding even one minute of video to your existing content marketing strategy can dramatically boost the effectiveness of all your other posts by showing how it’s done! Here’s why you need to start using video content in your marketing strategy today.
A picture may be worth a thousand words, but video content can help your brand say more than you could with still photos or graphics alone. Brands that use video tend to get shared more often on social media (53 per cent of consumers share videos), and they also get clicked on more (64 percent of consumers click on a video). Not only does a growing number of people watch online videos each month, but they’re also getting savvier about video advertising. Today, 77 percent of U.S. Internet users say they notice online ads when watching video content—compared to just 63 per cent in 2014—and 55 percent say it’s harder to ignore online ads because of improved ad targeting options. In other words, creating compelling visual messaging is more important than ever for marketers looking to reach today’s savvy audiences.
There are tons of reasons why incorporating video into your online marketing campaigns—both big and small is important. To get started, here are three immediate benefits of using video in your digital marketing plans:
- Viewers remember 90% of what they see and only 10% of what they read.
- Your message will be much more impactful when presented in video form than when it’s written out.
- The ability to capture a viewer’s attention for more extended periods, especially when done correctly.
And if you aren’t using original (and professional quality) videos in place of static images with Click here! Calls-to-action alongside them, then you’re missing out on one of the most powerful tools available: trust-building. Showing customers behind-the-scenes footage, product manufacturing processes and employee testimonials automatically build credibility around your brand by showing customers that their interests are important to you. And while writing 200+ word articles may work well for search engine optimisation purposes, we can all agree that click through rates plummet with each additional word added to ad copy headlines. This is why video marketing has become such a powerful tool: people love moving pictures that keep their attention and get straight to the point without having to watch advertisements beforehand.
In order to take advantage of using video marketing to market your company’s products or services, here are some helpful tips: Be Consistent – Consistency is key if you want someone to notice your product or service. You need to make sure that your message comes across loud and clear each time viewers come into contact with you. Be Educational – Your target audience likely doesn’t have a firm grasp on how to use your product or service. Therefore, it’s vital for you to teach them how it works through short videos via YouTube, Facebook, etc., so they can fully understand what they’re getting themselves into before they buy it. Know Your Audience – Marketers generally try their best to pinpoint who their audience is as specifically as possible. The more information you have about those who will be watching your video, such as age range and gender, the better you will be able to speak directly to those specific groups in your content.
Video isn’t just for the cool kids anymore; it has officially (and rightfully) taken its place at centre stage in business and marketing efforts, leaving textual content fighting to stay relevant. What does that mean for you? It means you need to change up your game if you want to keep growing your brand. Is your company looking a little bit dusty with age? Shake things up by incorporating video into your marketing strategy. Your competitors are already doing it; why not follow suit? Some brands prefer shooting full-length videos; others create 10-second clips. The right medium depends on what type of story you want to tell, what types of products or services you offer, how long viewers typically stay on your website—the list goes on. To take things even further, consider working with a digital agency that specializes in video production. They can work with your team to determine exactly what kind of video strategy will work best for your business by leveraging consumer data. The bottom line? There are plenty of ways to grow your brand by incorporating video into your marketing strategy.